How to Get More Google Reviews for Your Home Service Business
Why Google Reviews Matter More Than Ever
For home service businesses, Google reviews aren't just nice to have — they're essential. 90% of consumers read online reviews before visiting a business, and Google reviews directly impact your local search ranking.
Think about it: when someone searches "plumber near me" or "best landscaper in [city]," Google shows the businesses with the most reviews and highest ratings first. More reviews = more visibility = more calls.
The Problem Most Contractors Face
Most contractors know reviews are important, but struggle to get them consistently. The typical approach — asking customers in person or sending a generic email days later — only converts about 5-10% of the time.
The issue isn't that customers don't want to leave reviews. It's that the process has too much friction, or the request comes at the wrong time.
5 Proven Strategies to Get More Reviews
1. Ask at the Peak Moment
The best time to ask for a review is right after you've delivered a wow moment. The customer just saw their new patio, their AC is finally working, or their lawn looks incredible. That emotional high is when they're most likely to take action.
2. Make It Ridiculously Easy
Don't make customers search for your Google listing. Send them a direct link that opens the review form with one tap. The fewer steps, the higher your conversion rate.
3. Automate Your Follow-Up
This is where most businesses leave money on the table. Set up automated SMS and email sequences that trigger after every completed job. A personalized text message gets 3-5x higher response rates than email alone.
4. Respond to Every Review
When potential customers see that you respond to reviews — both positive and negative — it builds trust. It also signals to Google that you're an active, engaged business, which can boost your ranking.
5. Make It Part of Your Process
The businesses that consistently get reviews are the ones that have built it into their workflow. It shouldn't be an afterthought — it should be as automatic as sending an invoice.
The Numbers Don't Lie
Our clients typically see:
- 3-5x increase in monthly review volume
- 4.7+ average star rating within 90 days
- 40% more inbound calls from improved Google visibility
Ready to Automate Your Reviews?
Industry Mammoth's review automation system handles all of this for you. Personalized review requests go out automatically after every job, and AI-powered responses keep your reputation managed 24/7.